Essential Web Design Do’s and Don’ts

Designing a website with end usability and aesthetics in mind is a significant task as designers need to keep the central goals of the website in mind and make proper use of web designing do’s and don’ts to create a unique and user-friendly website. Designers must be cognizant to not overcomplicate their designs with unnecessary bells and whistles. 

Before beginning with the website’s design, it is very important for the designer to find out why the client needs one. While it’s tempting to load a website with a ton of tricks, what matters most in the end is an effortless user experience and a highlighting of all the valuable content. 

A designer must keep the goal of the website in mind and pay heed to essential do’s and don’ts of web design to achieve the best design. It is important to give customers what they want or there is a risk of losing the client to your rival. Here is a, look at the list of do’s and don’ts of designing a website. 


Know your audience: Web design must be based on what the users want and not what you like. A designer must conduct some interviews, research and user testing to get a fair idea of what users need and want. Once you are sure of what they want, ensure it is delivered by your site. 

Keep it simple: Irrespective of the design aesthetic, complicating the website is sure to haunt you in the long run. It is best to keep it consistent, simple and efficient. Users must land on a crisp, easy to navigate and clean site. Keep it simple because if you confuse the users, then they’re not coming back. 

Go mobile: Mobile and tablet searchers are to exceed the desktop users by 2014. Therefore it is important to have responsive web designs so that it is visible on all browsers and devices perfectly. If users have to zoom and scroll to view your site on mobile or other smart devices, they will soon quit feeling frustrated. If possible come up with a unique and useful app if possible. 

Include high quality content: If the Google algorithm has made one thing clear, it’s that it values only quality content. Keyword stuffing isn’t the right way to get visitors, as it doesn’t ensure repeated visitors. Only useful and informative content can delight the readers and make them satisfied. A good designer makes sure that design complements the content instead of vice-versa. 


Don’t ask people to download some software: Users are in hurry so, serve them what they want and leave. Don’t make them earn it by forcing them to download files or browser or software. Let everybody enjoy the content. 

Don’t go overboard: Users have some expectations when they visit a website. They are aware of what a typical site looks like and want it to function like others. It is good to be innovative when it comes to web design, but don’t get carried away. Don’t come up with something that fails to fit the mental map of the users about a website and it’s working.  

Don’t ignore white space: There are many immature web designers who believe that leaving white page is like wasting the space. Don’t try to fill every inch of the page with text, color and images. The struggle will only result in a bloated mess and not a masterpiece of design. Undoubtedly simplicity is a successful tool and white space makes the site look clean and minimalist. 

Professional website development carefully combines art with the above list of do’s and don’ts to create a website that helps business achieve their goals. Don’t forget to refer to this list when you begin working on your first, or next, website. 

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